From family crew to industry builder.

Ricky’s story starts in a family cleaning business—late nights, borrowed vans, and first jobs won on trust. He learned the trade shoulder-to-shoulder with his parents and siblings: walking sites after hours, writing scopes at the kitchen table, and growing one satisfied client at a time. That small, all-hands crew became Rozalado Services—a national operation with 600+ employees, 70 affiliate partners, and coverage in 35+ states, recognized on the Inc. 5000 four years running (2019–2022).

Scaling showed him the gaps everyone felt: walkthrough notes scattered across phones, pricing that changed by who showed up, subs found through phone trees, and good companies locked out of bigger opportunities. Ricky didn’t wait for a vendor to fix it—he built it.

He launched Route to make the work faster, fairer, clearer:

• Marketplace for verified partners and real opportunities—quality visible up front.

• BID to turn a walkthrough into a same-day, signed proposal—no spreadsheets.

• Community as a safe, always-on space where operators share what works.

Along the way, he kept the conversation alive in the open. Cleaning & Cocktails grew from casual meetups into high-energy gatherings that spark real partnerships. The Janitorial Store powers the craft with playbooks, SOPs, and mentorship – so knowledge is shared, not guarded.

Today Ricky serves as Founder & CEO of Route, CVO of Rozalado, and co-owner of RCM; he sits on the ISSA Board of Directors and has earned nods from the Google Latino Tech Founders Cohort (2022), Techweek (1st place, 2023), and Morgan Stanley’s Inclusive Ventures Lab (2025) and was most recently awarded Small Businessperson of the Year by The United States Hispanic Chamber of Commerce (2025).